1. Safety and Privacy on 72mall.com

How We Protect Your Privacy

The security of your personal information is very important to us. We never sell or rent your personal information to any third parties under any circumstances. We value your trust very highly, and will work to protect the security and privacy of any personal information you provide to us and will only use it as we have described in our Privacy Policy.

Safe Purchase at 72mall.com

We want you to feel completely secure when ordering from 72mall.com. We use a technology called Secure Sockets Layer (SSL), which encrypts (or encodes) sensitive information before it is sent over the Internet.

2. Our Privacy Policy

The Security of Your Personal Information

What Personal Information We Collect:
As set forth in more detail below, 72mall.com ("72mall.com" or "We") collects personal information that you provide when using the 72mall.com web site ("Site"). This information includes your first and last name, email address and a password when you create your 72mall.com account. You can browse this Site without creating an account, but you will need to create an account when you purchase something and in order to take advantage of certain features, such as "Save for Later," "Address Book" and the other 72mall.com services. We may ask you to confirm your personal information when you contact our Customer Service department. This will allow us to protect your confidentiality by verifying your identity.
72mall.com does not intentionally collect personal information about children under the age of 13. If you are under the age of 18 but at least 13 years of age you may use this Site only under the supervision of a parent or legal guardian who agrees to be bound by the 72mall.com Terms of Use. Children under the age of 13 may not use this Site and parents or legal guardians may not agree to the 72mall.com Terms of Use on their behalf. If you do not agree to (or cannot comply with) any of the 72mall.com Terms of Use, do not use this Site.

Purchase Information:
When you make a purchase from 72mall.com, we collect your name and payment method information. We collect this information in order to bill you for your purchase. We also collect information that allows us to ship your order. This includes the name, address, and phone number of the intended recipient(s).
When you create an account at 72mall.com, you can choose to save your billing information in "My 72mall." You can also save one or more shipping addresses in your 72mall.com Address Book. You may change or delete this saved information anytime. Simply go to My 72mall. Log in with your ID and password, then edit or delete whatever personal information you wish.

Services Account Information

We collect personal information from users who wish to use any of the 72mall.com services, including but not limited to, 72mall.com's Transaction Platform. In order to use these services you must provide your email address and password or create an account at 72mall.com.

Cookies and Other Computer Information

When you visit 72mall.com, you will be assigned a permanent "cookie" (a small text file) to be stored on your computer's hard drive. The purpose of the cookie is to identify you when you visit this Site so we can enhance and customize your online purchase experience.
When you visit 72mall.com, you will be assigned a permanent "cookie" (a small text file) to be stored on your computer's hard drive. The purpose of the cookie is to identify you when you visit this Site so we can enhance and customize your online purchase experience.

You can choose to browse on 72mall.com without cookies, but without these identifier files you will not be able to complete a purchase or take advantage of certain features of this Site. These features include storing your shopping cart for later use and, in the future, providing a more personalized shopping experience. Each browser is different, so check the "Help" menu of your browser to learn how to change your cookie preferences. We also collect certain technical information from your computer each time you request a page during a visit to 72mall.com. This information may include your Internet Protocol (IP) address, your computer's operating system, browser type and the address of a referring web site, if any. We collect this information to enhance the quality of your experience during your visit to this Site and will not sell or rent this information to any third parties. We also contract with third parties to provide us with data collection and reporting services regarding our customers' activities on this Site and to track and measure performance of our marketing efforts. These third parties may use cookies and may receive anonymous information about your browsing and buying activity on this Site. None of your personally identifiable information (such as your name, address, email address, etc.) will be received by or shared with these third parties.

Contacting 72mall.com

We will use your email address to respond to your questions, suggestions, and/or requests for assistance in using this Site.
Other Times We May Collect Personal Information
From time to time, 72mall.com may conduct surveys and contests via this Site, email, other media. If you choose to participate, we may request your name, email address, mailing address and other personal information. We will never sell or rent such information to any third parties.

How We Use Your Personal Information
Information we collect on 72mall.com may be used to enhance your shopping experience in the following ways:

Deliver merchandise and services that you purchase online
Register you as a member of 72mall.com
Prevent fraud and bill you for your purchases
Confirm your orders
Respond to your customer-service inquiries or requests
Communicate great values and featured items to you
Find and stock the products you want
Customize your purchase experience

When and With Whom We Share Your Personal Information

We never sell or rent your personal information to any third parties under any circumstances. We will share personal customer information only with our agents, representatives, service providers, and contractors for limited purposes, including fulfilling customer orders; offering certain products and services in connection with this Site; communicating to customers; providing customer service; storing, sharing and retrieving customers' photo images in our Photo Center; enhancing and improving clients' purchase experience; enabling access to our partners' web sites; providing a personalized purchase experience; preventing fraud and completing payment method processing.

Aside from the purposes described above, we will never share your personal information with any other third parties unless we have your express permission or under special circumstances, such as when we believe in good faith that the disclosure is required to prevent harm or injury (such as product recalls, fraud, claims or other liability) or to comply with valid legal processes (subpoenas, warrants) or as required by law. We may share aggregated demographic and statistical information with our partners. This is not linked to any personal information that can identify any individual person.

How You Can Control the Use of Your Personal Information
You can modify or delete your personal information anytime. Simply go to My 72mall. Log in with your ID and password, then

edit or delete whatever personal information you wish. Do not share your 72mall.com password with anyone. Other than

on this Site, 72mall.com will never ask you for your password.

How We Protect the Security of Your Personal Information

Your personal information is protected by the password you created when you created an account at 72mall.com (or another password you chose after changing a previous password). Please keep this password confidential. No Customer Service

Associate or any other representative of 72mall.com will ever ask you for your password. The confidentiality of your password is yours to protect. You may change it anytime by going to My 72mall. Log in with your email address and password, then click "Change Name, Email & Password" and enter a new password.

More About Your Privacy

We realize that making purchases at 72mall.com, or any other web site, requires trust on your part. We value your trust very highly, and pledge to you, our clients, that we will work to protect the security and privacy of any personal information you provide to us and that your personal information will only be used as set forth in this Policy. This includes your name, address, phone number, email address or checking account information, in addition to any other personal
information that can be linked to you, personally. We believe that you have a right to know, before purchase at 72mall.com or at any other time, exactly what information we might collect from you, why we collect it and how we use it.

We do not and will not sell or rent your personal information to anyone. You have the right to control your personal information as you see fit.
If you have an account at 72mall.com and you want to change, modify or delete any of your personal information, you can do so anytime by going to My 72mall. Log in with your ID and password, then edit or delete whatever personal information you wish. 72mall.com may provide links to certain third party web sites.

This Privacy Policy applies only to activities conducted and personal information collected on this 72mall.com web site. Other web sites may have their own policies regarding privacy and security.72mall.com will obtain your consent before allowing the download of any software from the 72mall.com Site, and 72mall.com will not automatically download any software to your computer system. Once you consent to the initial download of any software, you may receive automatic updates or patches pertaining to such software.

You understand and agree that any material, including but not limited to downloaded software, required or automated updates, modifications, reinstallations, or software otherwise obtained through the use of the 72mall.com web Site is done at your own discretion and risk and that you will be solely responsible for any damages to your computer system or loss of data that may result from any such material